About

The W.E.B. Methodology™ (Wellness, Equity, and Business) is a groundbreaking approach to facilitating empowerment. Designed as an innovative pathway for women and girls, this system helps participants transcend barriers, reclaim their narratives, and reimagine what is possible for their futures. More than a program, the W.E.B. is a movement—one that promotes wellness, advances equity, and centers business by strengthening education, and encouraging entrepreneurship. It inspires transformational change by providing women and girls with the tools, support, and opportunities necessary to thrive in every dimension of society.

Wellness

Wellness serves as a foundational element, emphasizing the deep connection between environment, mindset, attitudes, beliefs, thoughts, emotions, and physical health. This pillar prioritizes prevention, individualized self-care, and the holistic integration of mind, body, and soul.

Equity

Equity represents the strategic process of dismantling gender-based barriers that limit access to opportunity. It is the means through which women and girls gain power and agency over their lives, enabling them to make intentional, informed choices. Centered on lived experiences, equity promotes active participation across all areas of society—from education and employment to entrepreneurship and economic development.

Business

Business is the framework’s skill-building component, dedicated to identifying, nurturing, and strengthening the capacities required to navigate both entrepreneurship and education. Through networking, mentorship, and structured training, this pillar cultivates knowledge, confidence, and competence. It embraces a collaborative, inclusive, and consultative approach, preparing particpants to excel in an increasingly interconnected global economy.

Empower Women and Girls

Our brand voice is empowering, warm, and authoritative—uplifting women and girls with expert guidance and culturally aware support. It champions gender equity and drives transformational change through a tone that is both inspiring and grounded in action. Strength and compassion shape every message, balancing motivation with practical, accessible insight.

We are here to create a world where women and girls have the power, resources, and support to live well, rise equitably, and succeed boldly—strengthening communities, shaping generational impact, and advancing a more inclusive global economy.

The W.E.B. Methodology drives transformational change by elevating wellness, advancing gender equity, and strengthening pathways in both the business of education and the business of entrepreneurship. Through a structured, holistic, and integrated approach, we equip women and girls with the tools, mindsets, and opportunities needed to break cycles, build capacity, and thrive personally, professionally, and economically.

Our mission is to elevate women and girls by integrating Wellness, Equity, and Business into a powerful methodology for personal and collective transformation. We promote holistic well-being, dismantle barriers to opportunity, and cultivate entrepreneurial excellence and educational achievement through training, mentorship, and collaborative action. Rooted in empowerment and driven by innovation, we equip women and girls with the tools, agency, and support needed to realize their fullest potential and lead meaningful change across every sphere of society.

Our Signature Models

Education Coaching

W.E.Business of Education™

A student-centered framework that prepares young women for academic, personal, and professional success—from high school through college and beyond.

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Entrepreneurship Coaching

W.E.Business of Entrepreneurship™

A holistic, gender-specific approach that integrates wellness, equity, and enterprise development to help women build sustainable, purpose-driven businesses.

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Dr. Shanelle R. Dawson
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Expert guidance at the tip of your fingers.

“Inspire individuals to pursue self-discovery, empower them to be innovative, progressive and revolutionary in thought and motivate them to be global activists.”
– Dr. Shanelle

Who is Dr. Shanelle?

Dr. Shanelle R. Dawson — Founder & Visionary, W.E.B.™ | Principal Owner, Global Leadership Consulting

Dr. Shanelle R. Dawson is a nationally recognized coach, author, professional speaker, and social impact leader whose work sits at the powerful intersection of wellness, equity, and business. As the Principal Owner of Global Leadership Consulting (GLC), she brings more than two decades of experience in education, entrepreneurship, and organizational leadership.

A lifelong advocate for empowerment, Dr. Dawson has dedicated her career to uplifting underserved communities, cultivating meaningful relationships, and championing systems that promote justice, access, and opportunity. Her work blends academic expertise with lived experience, allowing her to lead with both head and heart.

In 2025, Dr. Dawson launched The W.E.B.™ (Wellness • Equity • Business)—a groundbreaking methodology and coaching ecosystem designed to help women and girls optimize their well-being, navigate systemic inequities, and build purpose-driven lives and businesses. The W.E.B.™ movement advances wellness, strengthens education, nurtures entrepreneurship, and provides women with the tools and insights necessary to succeed in an increasingly competitive global economy.

Dr. Dawson’s commitment to public service led her to run for elected office in 2021 as a candidate for the Onondaga County Legislature (District 14). With strong ties to both the City of Syracuse and the Town of Clay, her campaign sought to bridge divides and elevate community needs across Children and Family Services, Healthcare, Education, Employment, Entrepreneurship, and Environmental Justice. Her ability to build connections where barriers once existed positioned her as a compelling leader and advocate for meaningful change.

A proud scholar and champion of education, Dr. Dawson earned:

  • A.A., Liberal Studies – San Bernardino Valley College
  • B.A., Sociology – California State University, San Bernardino
  • M.A., Education – California State University, San Bernardino
  • Ed.D., Organizational Leadership – University of La Verne

Across her work with individuals, families, and organizations, Dr. Dawson is reshaping the landscape of leadership and empowerment. Through GLC, she promotes self-awareness, intentional self-assessment, innovative problem-solving, and sustainable change, supporting clients as they pursue excellence and transformation.

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